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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
I created and documented this student project at Washington Elementary: the creation of an American flag made entirely from trash. Why? To show students all the stuff America is stuffing into landfills everyday. The flag ultimately became the signature piece a RE-ART Exhibition of artwork made from recycled items.
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