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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
PUBLIC SERVICE
My most notable public service work is from the campaigns I created for the LA City Fire Department. The anti-fireworks campaign not only significantly reduced injuries to children, it won multiple awards and achieved national and international recognition.
VO: Sally Kellerman
VO: David Carradine
©paulblanchardcreative2018
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