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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
Imagine what the world would be like if we all lived in peace. That's the message that a 5th grade class in Tacoma, WA would like you to consider.
Shot in 2010 at Washington Elementary, in Tacoma's Proctor District. A special thanks to the students in Ms. Ridenour's class, all who are now of voting age.
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