There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
TWIN PEAKS
During the Twin Peaks era, I collaborated with Brett Darken to create a series of gritty testimonials. Shot on 16mm b&w film, they feature interviews with actual Twin Peaks fans. The concept was to impart how a fictional television show actually impacts people's real lives. The nine-commercial campaign, produced for KATU-TV in Portland, quickly gained national attention in the advertising industry for its revolutionary approach in entertainment marketing, winning top honors from both the Advertising Club of New York and the Advertising Club of Los Angeles.
©paulblanchardcreative2018