top of page
There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
ONE OF THE TOUGHEST PRODUCTS I EVER SOLD
Koolau is ranked the toughest course in America, which you'd think would be a challenge to sell. But, after working several years for American Golf, I made one interesting observation: Golfers are gluttons for punishment. Knowing they love a good challenge, I wrote and ad campaign for Koolau that supported the concept line, "Your golf game is history."
©paulblanchardcreative2018
bottom of page