There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
THE TRIALS OF LIFE
Beside creating an award-winning advertising campaign for Richard Attenborough's amazing nature special, I got the opportunity to work with the brilliant and charming Roscoe Lee Brown. Below is a TV spot I wrote and concepted that asks the viewer to “take a good look” at themselves and see the nature the exists in their own nature.
©paulblanchardcreative2018