There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
Created for the Green Schools Project of Tacoma, this informational video shows how one local elementary is reducing their methane footprint by recycling their food. Their efforts are not only world-conscious, but delicious.
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