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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
This obscure radio spot, for a one-time local event, is one of my favorites, not to mention bluest, creations. It features Pat Cashman as a father who attempts to explain to his son (Nathan Blanchard) what "The Blues" are. The result is humorously traumatizing.
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