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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
PEACE, LOVE, AND UNDERSTANDING
After years of creating ads for other people, I decided to make ads for myself, selling things that were important to me. Like peace, love, and the wisdom of children. Here are a selection of some of the videos that I have had the honor and privilege to create.
©paulblanchardcreative2018
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