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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
BAY AREA MERCEDES
For years, Mercedes has suffered from an image problem: it's strictly a rich person's car. Bay Area Mercedes wanted to challenge that perception by offering leases that just about anyone could afford. The result is the following campaign, art directed by Will Chau.
©paulblanchardcreative2018
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