There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
One of the benefits of writing for an automotive client is the opportunity to go bold. Here is a sample of some of the ads I wrote for Team Chevy and Mercedes that really drove their messages home.
See what I did there?
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