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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
THE GIFT
If you could give a gift to the world, what would it be? This is a question I posed to a third grade class in Tacoma, WA. The answers ranged from funny to heart-wrenching and lead to an unlikely place: the fate of one of the student's sister who was battling cancer. Shot in 2006 at Washington Elementary on a Sony PD-150. And, no, those exterior shots are not time-lapse.
©paulblanchardcreative2018
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