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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
WANT TO BRAINSTORM OVER ONE OF THESE?
Some of my best ideas have happened over a cup of joe. However, some have also happened while sitting on the toilet. But, as far as our first brainstorming session is concerned, I'm going to suggest we meet in a coffee shop.
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