There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
paul@paulblanchardcreative.com
Tel: 253-222-0400
WANT TO BRAINSTORM OVER ONE OF THESE?
Some of my best ideas have happened over a cup of joe. However, some have also happened while sitting on the toilet. But, as far as our first brainstorming session is concerned, I'm going to suggest we meet in a coffee shop.
Your welcome.
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