There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.

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Screen Shot 2018-11-09 at 2.24.41 AM.png

PAUL BLANCHARD:CREATIVE

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OKAY, SO SOME OF MY WORK IS GARBAGE.

Granted, the campaign I did for Pierce County is pure trash, it displays my passion for sustainability,  survivability, and sensibility. Art Directed by Pat Labaron.

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Landfill3.jpg
  • PORTFOLIO

  • RADIO

    • Mitsubishi
    • FX
    • Burger King
    • Taco Bell
    • Old Navy
    • Gameworks
    • Blues Bash
  • TV

    • Mitsubishi
    • ABC: Twin Peaks
    • TNT: The Trials of Life
    • FX
    • Green Schools Project
    • ABC: Into The Night
    • Bay Area Mercedes
    • Roundtable
    • Milgard
    • Cuz-D
    • LAFD
    • TerraTec Naturals
    • Beautiful Angle
    • Body of Evidence
  • PRINT

    • American Golf
    • Pierce Transit
    • Entertainment
    • Dry Pea and Lentil Council
    • Harborstone Credit Union
    • Public Service
    • FX
    • Sound Family Medicine
    • Pierce County
    • Adult Products
    • California Cheese
    • Cars
    • Collateral
  • SPECIAL PROJECTS

    • My Mom
    • Peace
    • The Gift
    • Trashing America
  • ABOUT

  • CONTACT

  • More

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    ©paulblanchardcreative2018