There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
OKAY, SO SOME OF MY WORK IS GARBAGE.
Granted, the campaign I did for Pierce County is pure trash, it displays my passion for sustainability, survivability, and sensibility. Art Directed by Pat Labaron.
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