ABC - “INTO THE NIGHT”

This :15 ad campaign for ABC's “Into the Night” created more attention than the show itself, garnering a "World's Best Advertising Award” from the Hollywood Radio and Television Awards. It also featured an interesting first on the ABC Network: a sideways logo at the end of one of the spots. Honestly, I didn't find the ending much of a remarkable twist, however it was unprecedented for the network’s legal department, who recommended the spot not air. In the end, cooler heads prevailed and the spot ran as is.

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