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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
Capitalizing on the banking crisis, I wrote a series of ads that positioned Harborstone Credit Union as “the unbank.” The campaign, art directed by Colleen Gray, drew national attention to a small local credit union.
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