HOW VANITY SELLS

MITSUBISHI

This straight-talk approach for Mitsubishi touches on a sensitive truth about what drives consumers to buy a stylish car: vanity. Quite frankly, "touching on it" wasn't exactly what I was instructed to do by Deutsch/LA. The creative director of the campaign, Eric Hirshberg, told me to punch the accelerator and attack this concept head-on. These TV spots were the result. 

©paulblanchardcreative2018