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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
LAUGHTER IS THE BEST MEDICINE
Traditionally, the healthcare industry has been conservative when it comes to advertising creative. This is based on the misconception that healthcare needs are complicated and shouldn't be taken lightly. Fortunately, I had the pleasure of working with Sound Family Medicine, healthcare providers who understand the powerful health benefits of humor. Art Direction: Colleen Gray
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