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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
FUN WITH SEX LUBE
Although I don't agree with the perception that all discussions about sex are "bathroom talk," I do agree that some of those discussions happen there. That's why I thought it would be effective to post frank messages about the importance of a glycerin-free lubricant in public restrooms.
Art Direction by Megan Kitagawa.
Posted in the men's room, above the unrinal, at eye level.
Posted in the stalls of the women's room.
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