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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
MY MOM
What started out as a simple Mother's Day project turned into a heartwarming viral video. Share it with the mother you love. And be sure to have a box of tissues handy. Shot in 2005, at Hoyt Elementary, featuring all the students of Mrs. Boitano's 1st grade class.
©paulblanchardcreative2018
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