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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
Cuz-D is a small company in Lacey, Washington that started with a big idea: create one saw that can do multiple jobs, saving contractors time and money. The following spots target two of the saws most impressive, time-saving benefits: sub-floor removal and cut-depth.
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