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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
I was approached by Milgard to create an industrial video that would explain their pultrusion process to dealers. They expected something cold and technical, but what they got was something warm and fuzzy.
When it premiered at Milgard's Annual Dealer Conference in San Diego, it received a standing ovation.
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