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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
Quality fast food should speak for itself. In this campaign for Taco Bell, it does just that, with hilarious results.
©paulblanchardcreative2018
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