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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
I was was approached by Cuz-D to reposition their product in the marketplace. Plagued with debt, they needed a website that would not only clearly communicate to contractors the high-speed benefits of owning their high-end performance saw, but one that would generate instant revenue. Below is the result. Website Designer: Kris Symer
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