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There's a simple rule to effective outdoor advertising: less is more. Try to stick to one benefit or promise. Unless you're speaking to a target audience that is stuck in traffic, assume they have only a few seconds to read your message. Simply put, If you try to say everything, you'll communicate nothing.
TEAM CHEVY
While working for Deutsch LA, I had the opportunity to work on multiple jobs for Chevrolet and it's racing team Team Chevy. One of those jobs was an opportunity to work with baseball great Cal Ripkin Jr. who became the voice of Chevrolet's proud partnership with Major League Baseball.
Cal Ripkin Jr. - Hank
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Cal Ripkin Jr. - Stadiums
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Cal Ripkin Jr. - Nicknames
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